If you look back at your photos from a year ago, has your body noticeably improved?



Most men over 40 who I ask this question, answer it with no.

And it’s not that they aren’t putting in the effort.

Some guys are putting in way more effort with 5 weekly workouts at 2 hours each and doing Keto.

The motivation is there, the willpower is there, the discipline is there – but something is missing …

As you may have noticed…

When men turn 40 it’s no longer just calories and macros that shape their body.

Your body is shaped a lot more by your hormones than you may think.

Yes, calories in and calories out matter and the law of energy expenditure hasn’t changed.

But what’s often overlooked is that “calories out” has changed compared to when you were in your 20’s.

Your testosterone and thyroid function are on a decline, and thus impact how much energy you’re burning every day.

This is because male hormones start to decline after the age of 20.

They drop after 30.

And plummet after 40.

It’s why many guys put in a lot of effort every day, only to get mediocre results.

It can be a frustrating place to be in.⠀⠀

Especially for the men who were in amazing shape when they were younger, it feels like they are fighting an uphill battle every day.

It’s not your fault because most programs focus on outside metrics such as the scale or your body shape.

And let’s face it – you wouldn’t trust an auto mechanic who only looked at the outside of your car and said …

“Oh, I know what’s wrong with this.”

You expected him to either lift the hood or plug the diagnostic device in when the lights go off on the dash.

If he doesn’t put that device in, you don’t trust him.

He doesn’t know what’s going on.

Because he didn’t even do the diagnostic.

It might be a blood sugar issue, it might be low testosterone, it might be your thyroid or it might be a combination of various male hormones that are out of balance.

But you can’t just follow a program that tells you to “eat less carbs” or “exercise more”.

It’s just not true.

That’s not scientific.

That’s why it’s smart to follow a program that:

– Looks under your hub with an advanced blood panel.

– Gives you the exact data on the most important hormones and health markers in your body.

– Designs a science based plan with those metrics

So the “calories out” portion gets optimized for you to burn more bodyfat at rest.

And when you do that, your long-term results will have a significantly higher ROI!

So that the next time when you look back at old photos, there’s a sense of pride rushing through your veins.

You now look younger and the transformation is shocking to people who haven’t seen you in years.

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